How Mom Superpowers Could Save the Book Industry

I am not the one and done kind of reader. Once I get to know a good character I like to stick with them for a while. As I perused the list of books in a series released on March 3, 2015, some interesting topics recurred. These made go hmmmm…as I wondered what the underlying meaning could be.

Food Related Deaths

Assault and Pepper by Leslie Budewitz
The Agatha Award-winning author of Crime Rib is proud to introduce Pepper Reece, the owner of the Seattle Spice Shop who thinks she can handle any kind of salty customer—until a murderer ends up in the mix…

Dying For a Cupcake: A Devereaux’s Dime Store Mystery by Denise Swanson
When Devereaux “Dev” Sinclair hosts a cupcake contest at her five-and-dime store, she discovers that someone is just dying to win…

The Amish

Anna’s Crossing: An Amish Beginnings Novel by Suzanne Woods Fisher
Some endings are really beginnings . . .

Suspendered Sentence (An Amish Mystery Book 4) by Laura Bradford
The national bestselling author of Shunned and Dangerous returns to the Amish community of Heavenly, Pennsylvania, where shop owner Claire Weatherly has come to appreciate a simpler, more peaceful way of life. But dark secrets are about to complicate things—and lead to murder…

Fairytales and Mythology

As White as Snow (The Snow White Trilogy Book 2) by Salla Simukka (Author), Owen Witesman (Translator)
The heat of the summer sun bakes the streets of Prague, but Lumikki’s heart is frozen solid.

The Boy Who Lost Fairyland by Catherynne M. Valente
“One of the most extraordinary works of fantasy, for adults or children, published so far this century.”–Time magazine, on the Fairyland

Seven Wonders Book 4: The Curse of the King by Peter Lerangis
Percy Jackson meets Indiana Jones in the New York Times bestselling epic adventure Seven Wonders!

Vampires, Werewolves and Sorceress

Dark Debt: A Chicagoland Vampires Novel by Chloe Neill
A vampire never gets old. But neither do his enemies.

Pocket Apocalypse: InCryptid, Book Four by Seanan McGuire
Australia is a cryptozoologist’s dream, filled with unique species and unique challenges.  Unfortunately, it’s also filled with Shelby’s family, who aren’t delighted by the length of her stay in America.  And then there are the werewolves to consider: infected killing machines who would like nothing more than to claim the continent as their own. The continent which currently includes Alex.

The Danger of Destiny: A Mystwalker Novel by Leigh Evans
There are very few days off when you’re on an epic quest. Believe me, I know. I’m Hedi Peacock–one half Fae, the other were–and if being a half-breed with one foot in each world isn’t tough enough to manage, there are the four chambers of my heart to consider. The one who holds the strings? Robson Trowbridge, the Alpha of Creemore. If I had my way, he and I would be locked in a bedroom, for eternity, but a pressing family matter needs my attention. It’s true what they say: A woman’s work is never done.

Vampires Never Cry Wolf (Dead in the City) by Sara Humphreys
Vampires are nothing but trouble…
Werewolves are too sexy for their own good…

Sorceress (Spellcaster Book 3) by Claudia Gray
The triumphant conclusion to New York Times bestselling author Claudia Gray’s dazzling Spellcaster series.


Infinity Bell: A House Immortal Novel by Devon Monk
Return to national bestselling author Devon Monk’s heartpounding House Immortal series, where eleven powerful Houses control the world and all its resources. But now, the treaty between them has been broken, and no one—not even the immortal galvanized—is safe….

Regency Immortal (The Immortal Chronicles Book 5) by Gene Doucette
“Anna was beautiful and smart and just the right kind of dangerous to get me killed, which was often what I looked for in a woman, to be entirely honest. The interesting ones are somehow almost always the ones who come with life-threatening risk on the side. It keeps my life exciting, and might also explain why I have trust issues.”
–Adam the immortal

Separation Zone (Immortal Ops Book 7) by Mandy M. Roth
Book 7 in the Bestselling Series the Immortal Ops!
Paranormal Military Shapeshifter Romance

As I thought about these topics I got a sneaky suspicion about whom the real target demographic might be. On the surface one might think they are targeting the young adult audience with mythical beings and immortality. But are they really? After all the stats tell us that kids no longer read as much as they once did. It does not seem likely that a numbers driven business would waste time publishing for an audience that does not read. My thoughts below made me wonder if the book industry may know something that we as an audience do not recognize about ourselves:

1)      The overwhelming response of adult women to the Twilight series,
2)      The fact that the two books I added to my reading list were The Boy Who Lost Fairyland and Seven Wonders Book 4: The Curse of the King,
3)      Women are probably more likely to associate food with death,
4)      Men are probably less likely to read any book about the Amish, unless it is a nonfiction “how to build something” book.

Is it possible that the relationship between a mother’s habits and books are similar to that of a mother’s habits and food? Science tells us that children are less likely to be picky eaters if their mother eats a well-rounded diet, while the father’s eating habits indicate little influence. Perhaps the book industry knows this to be true of reading as well. It does seem that this could make sense.

Think of the hours we mothers spend reading our children to sleep as small tots. Logically it follows that a child receives a message about the importance of reading and its enjoyment. Those young moments teach a child to associate loving feelings with reading; therefore, it behooves the book industry to focus on a female child-bearing audience in order to preserve what has already been labeled as a dying industry.

It is difficult to imagine a world without books. Nobody really wants that. Not even those who hate reading for enjoyment. It is true. You can read anything online. If you are a handy man around the house, you can read all about how to fix that plumbing leak. But once you are in the bathroom with half of the wall torn out and an inch or so of water at your feet, you do not want to have to rely on an electrical device. That is kind of like disobeying the warning label on the hair dry that tells you not to dry your hair in the bathtub, no matter how short on time you may be.

Since it is best for everyone if we save the book industry, mothers who enjoy reading are our best hope. It may seem a bit childish to pick a book about Fairyland or a curse of a king, but the benefits outweigh the possible judgments against my mentality:

1)      An escape from the real world stimulates imagination,
2)      Imagination leads to creativity,
3)      Creativity solves real world problems,
4)      Reading a book your kid relates to makes you cool for a moment,
5)      Kids talk to the cool parents,
6)      Cool parents know what is going on in the lives of many kids, not just their own.

SO pick up a book, spend some quality time with your kid, and save an entire industry all at the same time. It is the superpower of being a mom. You probably will not get any credit for saving the book industry, but the benefits make it a job worth doing.

What books are currently on your reading list?

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Lora Leathco

Blogger at; Mad Crocheter for Studio KLS; Nonstop talker about TV, Books, Sports, and Hot Topics

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